THERAPOSTURE SUCCESSFULLY LAUNCHES PIONEERING ‘SIT-TO-LYING’ FREEDOM RISE BED AND OPTIONS SCHEME AT NAIDEX NATIONAL

Theraposture Limited, the leading assistive furniture specialist, successfully completed a dual launch of its new Freedom Rise Bed and Options Scheme at Naidex National 2013 (NEC 30 April – 2 May), which both delivered high levels of interest from visitors to stand B82.

The new Theraposture ‘sit-to-lying’ Freedom Rise bed is successfully launched at Naidex National 2013.  Pictured left to right: Liam Braddell, Theraposture Sales Director; David Holtum, Theraposture Managing Director; Peter Loope, representing Theraposture’s specialist supplier

The new Theraposture ‘sit-to-lying’ Freedom Rise bed is successfully launched at Naidex National 2013.
Pictured left to right: Liam Braddell, Theraposture Sales Director; David Holtum, Theraposture Managing Director; Peter Loope, representing Theraposture’s specialist supplier

Theraposture is a privately owned, family run business that has been the leading supplier of bespoke and electrically operated, assistive beds, chairs and care cots for over three decades. Regularly recommended by healthcare professionals who include OTs, GPs, Case Managers and Manual handling advisors, Theraposture is seen as first choice for reliable, quality assistive furniture. Continuing this highly respected heritage and new to the UK market, the Theraposture Freedom Rise now provides powered mobility assistance for users as it ingeniously transforms from a fully flat bed to an articulated upright seated position and vice versa. Far superior to ‘chair-bed’ designs, the Freedom Rise is a quality, highly durable bed that transforms into a chair configuration and is part of the new Theraposture Options Scheme. The Options Scheme delivers a cost-effective means to ensuring continued independence even if needs change over time through cost effective upgrading between Theraposture solutions.

David Holtum, Theraposture Managing Director explained: “The Theraposture Freedom Rise Bed represents a breakthrough in the community care sector. We are proud to have introduced this pioneering, problem-solving solution to the UK market at Naidex National alongside our new Options Scheme. We were inundated with interest for the full three days, booked several home assessments and organised product awareness days with many therapists. As our home assessments are free of charge and delivered by trusted Assessors, sensitive to the requirements of potentially vulnerable people, they provide the ideal opportunity for individuals to try the Freedom Rise in a relaxed, familiar environment. Naidex has been a success for us this year and even though the Freedom Rise is selling well, the special introductory discounted price of £2995, that is only available on the first 50 beds sold, may still be available to individuals who contact us in the next week or so.”

The new Theraposture Freedom Rise delivers an innovative, intelligently designed solution to a common problem – getting legs into and out of bed. It has an approximate 23 stone (146kg) user weight capacity and is supplied with a three-year warranty as standard. It will assist an individual from a seated to lying position within 45 seconds in a safe and smooth manner and is operated via a fully lit, ergonomic hand controller. This represents a significant time saving for every transfer, as this independent movement does not require the assistance of a carer or relative. The Freedom Rise is also remarkable in its ability to allow the user to remain in an ideal position, irrespective of the bed angle, so further time consuming and awkward adjustments are not required.

The Theraposture stand at Naidex National 2013 was busy for all three days of the event and showcased the new Freedom Rise bed  and Options Scheme

The Theraposture stand at Naidex National 2013 was busy for all three days of the event and showcased the new Freedom Rise bed
and Options Scheme

Alongside David on stand B82 during Naidex this year, Liam Braddell, Theraposture Sales Director added: “Further enhancing the high number of enquiries we have received for the Freedom Rise at Naidex 2013, our new Options Scheme has proven to be very popular indeed. As we can now potentially buy-back Theraposture products, the cost of upgrading to a solution with higher specification has been reduced, so clients have access to a suite of products that meet individual needs more specifically and for a longer period of time. Options Scheme products range from the simplistic yet effective Theracare Leg Lifter through to the revolutionary Freedom Rise and the high specification Rotocare and Rotoflex, fully rotational beds. Enhanced by the professional advice given by our trusted Assessors and Theraposture’s no-quibble Suitability Guarantee, the new Options Scheme delivers a new, wider dimension to independence at home.”

www.theraposture.co.uk

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